MESNWEAR BRAND - FULL DEVELOPMENT AND DESIGN
Independently led the full design and development of the Black Crest menswear collection, owning every stage from concept through to production. The range included athletic shorts, button-up shirts, chinos, hoodies, sweatpants, 2L waterproof outerwear, and technical accessories such as backpacks and waistpacks.
Managed all fabric, trim, and factory sourcing, while developing custom trims, engineered fabrics, and defining the full colour direction across the line. Created detailed tech packs (BOMs, technical drawings, and measurements) and handled all communication with mills and manufacturing partners.
Directed fittings and oversaw the entire development process from initial prototypes through to pre-production samples, including lab dip development, testing, and quality control. Conducted factory audits in Asia and supported bulk production and import processes into the U.S.
Also designed all brand labels (hangtags, care labels, back neck labels) and led the styling and production of the campaign photoshoot and ecomm shoots.
